Culture Transformation Road Map
CULTURE STRATEGY
CULTURE AUDIT / ASSESSMENT
CULTURE AUDIT / ASSESSMENT
Culture and strategy are linked hand in hand. When both are aligned, all people programs and processes work together to support the business strategy, employees clearly understand how they can contribute to the business. The magic happens when they buy into the culture and become invested and engaged in their work.
CULTURE AUDIT / ASSESSMENT
CULTURE AUDIT / ASSESSMENT
CULTURE AUDIT / ASSESSMENT
At CTR, we utilize our in-depth Culture Audit to help understand the cultural priorities, strengths and needs of the organization. We use a variety of tools and partner with leaders and stakeholders to gather feedback and create a comprehensive culture strategy plan that supports future business growth.
MISSION & CORE VALUES
CULTURE AUDIT / ASSESSMENT
ALIGNING BEHAVIORS WITH VALUES
CTR's passion is guiding organizations to create or refine their Mission, Why, Purpose, Impact and Legacy. We love inspiring, engaging and aligning leaders and teams in the process of discovering their shared values and establishing a common identity for their entire organization.
ALIGNING BEHAVIORS WITH VALUES
ALIGNING BEHAVIORS WITH VALUES
ALIGNING BEHAVIORS WITH VALUES
Values and behaviors are fundamental to a company's Culture. Values serve as a guide for how employees make decisions and behave. CTR helps organizations identify, define and ultimately live their values every day. CTR facilitates a co-creation workshop and leverages extensive experience and best practices from winning cultures.
CREATING THE NARRATIVE
ALIGNING BEHAVIORS WITH VALUES
CREATING THE NARRATIVE
A compelling company narrative tells the story of who you are in a way that connects employees to your mission and vision.
CTR guides the process to create your story that is Authentic, Emotionally Connected and Focused on the Future.
LEADING CULTURE
ALIGNING BEHAVIORS WITH VALUES
CREATING THE NARRATIVE
Culture starts at the top of the organization and cascades throughout all levels. We provide Culture workshops to ensure leaders are prepared to lead, direct and inspire employees to live the company's mission and values.
EMPLOYEES AS BRAND AMBASSADORS
EMPLOYEES AS BRAND AMBASSADORS
EMPLOYEES AS BRAND AMBASSADORS
When employees feel emotionally connected to the brand and buy in to your mission and values, they are motivated and empowered to deliver on your brand promise.
CTR provides Tools, Tips and Techniques to emotionally connect employees to your brand, weave brand-building behaviors into your company culture.
BRAND ALIGNMENT
EMPLOYEES AS BRAND AMBASSADORS
EMPLOYEES AS BRAND AMBASSADORS
CTR helps your brand and culture to work together. We co-create a holistic brand experience that permeates inside and outside your company.
CULTURE ACROSS TOUCH POINTS
EMPLOYEES AS BRAND AMBASSADORS
CULTURE ACROSS TOUCH POINTS
CTR partners with its clients to evaluate all customer touch points - programs, processes, tools, technology and more. We provide findings with insights and recommendations to ensure all touch points enable and empower employees to deliver on brand promises.
